Story- http://www.wdrb.com/story/23968474/hm-opens-in-oxmoor-center
In the above article "H & M Opens in Oxmoor Center" the writer, unknown, fails to follow the first yardstick of journalism, newsworthiness. The writer spends more than 3/4 of the article talking about the fact that people are very excited for the store to open, and giving reasons as to why people are so excited about H & M. The third paragraph sounds very much like an advertisement when the writer mentions, "The H & M concept is to offer very fashionable, high quality merchandise at reasonable prices." The writer then explains in the last two sentences of the article that the new store will benefit the store by drawing more people to the entire shopping center. Overall, the story won't have a long-lasting impact on a large group of people.
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